Buzz and word-of-mouth are increasingly
important to lifestyle brands. Clutter is real. Consumers, as never before, are
challenging brands ... and listening to one another's brand recommendations and
disappointments in a democratic wave of trust and empowerment. "All things
brand" are now subject to instantaneous and global interpretation, discussion,
and recommendation. Speed, interaction, and connectivity are the new
paradigms.
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Founded in 1987, the Amicus team develops
innovative and achievable branding, marketing, and "experience-design"
solutions for world-leading leisure, travel, lodging, resort, and casino gaming
organizations.
Amicus focuses in four primary
disciplines:
Brand-Building
— Create
and sustain persuasive brand differentiation and powerful
customer relevancy.
Experience
Master Planning — Develop
authentic, proprietary brand experiences that capture customers'
imagination.
CRM and Loyalty Marketing
— Nurture customer acquisition, bonding, and share-of-wallet with
personalization, proprietary dialog, and motivating reinvestment.
Brand Signatured Touchpoints and
Customer Care — Deliver
engaging service that demonstrates the brand's passion, personality, and
values. |
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