The urgency to breakthrough today's geometry and clutter of brand imageries, product innovations, and social networks is enormous. Advertainmentis one comtemporary remedy. Make it a part of your brand's marketing mix.

Buzz and Word-of-Mouth... are elements of a broader marketing mix. They are increasingly important to lifestyle brands and those targeting younger generations. Consumers, as never before, are challenging brands ... and listening to oneanother's brand recommendations and disappointments.

Presentation Tune-Up... We have all seen incredible presenters who have spent years sharpening their presentation skills. All are passionate about sharing their stories. We can become just as effective by avoiding these seven common presentation traps.

Brand Strategy + Design... design and style will grow exponentially in importance and become an essential element in brand development. The erosion in traditional marketing and media -- and the need for imageries that sell across the globe -- make design essential for touching, connecting, and breaking through the clutter.

Momentum Lifestyle Brands... Llifestyle brands are both incredibly authentic as well as great disrupters. They have a great vision into the future ... and a passion for leading us there. In that sense, they're very charismatic and always innovative.

Building Differentiated Service... Differentiated service is essential for growing share (mind and wallet) among current and prospective high-worth consumers. It's all about delivering the "wow" that sets them -- and their experiences -- apart.

DIY: Customer-Facing Self-Service... Automation is today's battleground for creating and extending a brand. Those fearful of commoditization will develop unique applications, seamless cross-channel integration, and user-centered experiences. The opportunity is to enhance customer service, speed, and recognition — as well as new services and value-points.

Affinity-Driven Marketing... Affinities are any characteristic that unite groups of individuals. Great Brand's seek to understand their customer's affinities. They signal their commitment by crafting and merchandising compelling products, services, and imageries that engage, connect, and sell.

Integrated Brand Touchpoints... A brand's touchpoints should be those specific moments, interactions, and/or places where it inspires with compelling imagery, service delivery, and quality. Said another way, touchpoints are those discrete moments owned by and unique to a Brand.

Breaking Brand Parity... The objective of all branding is to create clear, compelling, and sustained differentiation, value, and interest in the customer's mind. Parity breaking brands create new expectations, proprietary economics, and engaging experiences.

Brand Personality... every brand's got it. Some evoke feelings ... others are bland. The critical difference is that some brands focus on it, understand it, and exploit it.

Experiential Brandstouch deeper emotions. They understand "our need for experiences," and deliver their own set of values, beliefs, and even mythology. They dramatically project strong personalities and convictions.